Press

Short

Dr. Florian Bresler, Munich, knows the communications business from inside agencies and from the client’s side. He led Serviceplan Solutions, was responsible for marketing and sales as part of the management at Hubert Burda Media, and earned a doctorate on quality management in European communication agencies.

Medium

Dr. Florian Bresler, Munich, has held responsibility for marketing, sales and leadership in agency groups, in a corporation and in a media group. Within Serviceplan Group he conceived and led the network Serviceplan Solutions. At Hubert Burda Media he was part of the management and responsible for marketing and sales as well as for the digital transformation and the repositioning of portals and brands. At Deutsche Post DHL and Williams Lea he was responsible for global marketing outsourcing. He devoted his doctorate, a Doctor of Business Administration (DBA), to quality management in European communication agencies.

Long

Dr. Florian Bresler, Munich, has come to know the communications business from two perspectives: as a leader in agencies and as a client who manages agencies. He began in client advisory for international brands at Publicis Groupe. At SELLBYTEL Group and BBDO he led marketing and communications and held responsibility for account management and sales across Europe, the Middle East and Africa. At Williams Lea and Deutsche Post DHL he was responsible for marketing services, production and client business in Germany. Within Serviceplan Group he conceived and led Serviceplan Solutions, the group’s fifth network. At Hubert Burda Media he was responsible, as part of the management, for marketing and sales as well as the digital transformation and a turnaround. At coliquio, strategy, business model and commercialisation of the physicians’ network were his responsibility. In his doctorate, a Doctor of Business Administration (DBA), he examined how quality in the communications industry can be captured and managed. It resulted in a model for quality management in European communication agencies and in journal articles.

• Name: Dr. Florian Bresler
• Place: Munich
• Focus areas: marketing, sales, leadership, quality management
• Career stations: Serviceplan Group, Hubert Burda Media, Williams Lea and Deutsche Post DHL, SELLBYTEL Group and BBDO, Publicis Groupe, coliquio
• Doctorate: Doctor of Business Administration (DBA), thesis “The development of a Quality Management Model for European Communication Agencies”
• Journal articles: “Reflective professional development” and “Quality Management in the Communications Industry: A Literature Review”, available on the Publications page

Portrait of Dr. Florian Bresler, JPG, 1333 × 2000 pixels: Download portrait

Press and editorial enquiries are handled through the Contact page: kontakt@florianbresler.com. Further information is on the About and Media pages. The doctoral research (external link) has its own research website.