Dr. Florian Bresler

Dr. Florian Bresler knows the communications business from both sides: from leading agencies and as a client who manages agencies. He has also built new business units.

Within Serviceplan Group he conceived and led Serviceplan Solutions, the group’s fifth network. At Hubert Burda Media he was responsible, as part of the management, for marketing and sales as well as the digital transformation and repositioning of portals and brands. At DHL and Williams Lea he was responsible for global marketing outsourcing.

In his doctoral research (external link) he examined how quality in the communications industry can be captured and managed, and developed a model for quality management in European communication agencies (external link).

Responsibilities in agencies, a corporation and a media group

His career began in client advisory for international brands and led to the management of an agency network and a media group. At Publicis Groupe he looked after international brands in consumer goods, automotive and technology, in client advisory, strategy and new business.

At SELLBYTEL Group and BBDO he led marketing and communications. There he was also responsible for account management and sales for the region of Europe, the Middle East and Africa. At Williams Lea and Deutsche Post DHL he was responsible for marketing services, production and client business in Germany.

At Serviceplan his responsibility ran from conception and development to the management of the Serviceplan Solutions network. Across the group, business development, M&A and innovation were part of his remit. At Hubert Burda Media a turnaround was part of his remit alongside the digital transformation. At coliquio he was responsible for strategy, business model and commercialisation of the physicians’ network, and for digital communication solutions for healthcare partners.

Focus areas

His focus areas are marketing, sales, leadership and quality management. In marketing, his responsibility ranged from marketing and communications at SELLBYTEL to marketing services and production at Williams Lea. In sales, he held overall responsibility at Hubert Burda Media and was responsible for account management at SELLBYTEL.

In leadership, he built new business units, led an agency network with Serviceplan Solutions and was part of the management at Hubert Burda Media. At Serviceplan and Hubert Burda Media he held overarching responsibility.

Quality management is the subject of his doctorate, a Doctor of Business Administration (DBA). Journal articles on quality management in the communications industry and on reflective professional development came out of this research.

Learn more

In conversation with Prof. Erich Lejeune on münchen.tv he explained the idea behind Serviceplan Solutions; the excerpt is on the Media page. Further detail is on the Publications page. Press and editorial enquiries for Dr. Florian Bresler, Munich, go through the Contact page.